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Why Link Building Is Important

 For a more in-depth explanation of how PageRank is calculated, read through these resources:

  • The original Google PageRank paper
  • An in-depth discussion of the formula behind PageRank
  • The Wikipedia page on the subject

The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to your pages.

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