I usually recommend that my clients choose different types of keywords:
- Those keywords that will make them find you when someone searches for your PROFESSION . For example, here would be the words: "Technical architect" "Surveyor" "Site supervisor" "Architect" ...
- Those keywords that will make your audience find you when they search for a specific tool . For example: "Autocad", "video presentation", "3D" ...
- Those keywords that correspond to your type of business . For example: training, service, online courses, advice, consulting, marketing...
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